Friday, July 25, 2008

What's next for BORN

When we opened our first Born store 8 years ago it was always the intention that we would have more than just one shop. After 4 years we opened our second store in Bath then a year later our 3rd shop in Stoke Newington. It was clear after 1 year that the Bath store just wasn't going to work out financially so we closed it after 2 years. It took a year to close it and in the process we lost a considerable amount of money. That setback has taken us another 2 years to get over, but we are now on track with our plans to have more Born shops in the UK and look forward to finding a wonderful investor and business partner to accompany us on the next leg of our journey. It's been a slightly frustrating time as we know the benefit that having Born stores brings to so many people going through a major life transistion and we hope to support many more families with more stores. Hopefully we will soon those investors and will be reporting back with our news!